PARADE
MEDIA & ONLINE RELATIONS

What we do?

A

LIFE

STYLE

AGENCY

BRAND AWARENESS
THE LIFE OF A BRAND DEPENDS ON HOW IT DIFFERENTIATES ITSELF FROM OTHERS, BUT ALWAYS STAYING TRUE TO THEIR BRAND IDENTITY
We will turn your label into the fashionable brand, making it stand apart from other brands available on the market:
we communicate through the powerful b2b & b2c media channels to increase brand awareness in the most important market segments and target groups. The goal being a sustainable trust in the brand from the consumer side, giving the brand a better position on the market.
BRANDING STRATEGY
COMMUNICATION HAPPENS ON A SCIENTIFIC BASIS AND NOT AN EMOTIONAL BASIS
We set the scene for your brand:
we set up the correct marketing strategy to increase long-term awareness of your brand in the national and global market. Therefore we see it as a necessity to know the strengths and superiority you have to the competition as well as the company philosophy to be able to communicate as well as possible. The profitability of your label and your company will be strengthened, and your future competitiveness will grow.
B2B & B2C & C2C
COMPANIES DON'T NEED LUCK, THEY JUST HAVE TO LOOK FOR THE RIGHT OPPORTUNITIES
We understand your brand and represent it properly:
we supply b2b, b2c and c2c with the correct and in-depth journalistic press releases and information concerning your brand. your brand and products will be spoken about in all relevant channels – it's a promise!

 

 

RETAIL & CONSUMER MARKETING
DISTRIBUTION REQUIRES THAT ITS PURPOSE AND CHANCES OF WINNING ARE ALWAYS COMMUNICATED
We know what works and what not:
we regularly supply you with research and information about your competitors on the market and consumer buying trends so that you can set up your collection accordingly.
BUSINESS-, CORPORATE- & BRAND EVENTS
EVERYONE REMEMBERS CERTAIN EXPERIENCES:
THEY ARE THE BEST WAY OF COMMUNICATION
We make your brand glamorous:
the fully designed and organized events, press trips, trade fairs, fashion shows and press days give the media something to talk about and fill your brand with positive emotion.
MEDIA AND ONLINE RELATIONS
AN INCREASE OF BRAND AWARENESS IS BASED ON INTERPERSONAL COMMUNICATION
We offer the correct mix:
wether its print media, online news or blogs, we communicate the corporate image of your company to all the relevant journalists, and supply them with current product information and interesting news.



SOCIAL MEDIA
INTERNATIONAL RELATIONSHIPS STRENGTHEN THE IDENTITY OF A BRAND
We know where the trendsetters meet:
we are happy to advise you when deciding on which social media platforms you should appear on which are best fitting to your brand, helping you to express yourself properly. We work out the best timing, the right words and the correct content so you can interact with the desired target groups, as well as the early adopters and also opinion leaders. This way you divert attention towards your brand and products, increase brand visibility in the internet, generate online buzz concerning brand and company, and set up a long-term connection between brand and consumer.
CELEBRITY ENDORSEMENT
TRENDS ARE SET BY EVERYDAY PEOPLE
We find the right ambassador fitting to your outfit:
we dress celebrities in the popular must-haves of your collection, not only on the red carpet but also give the brand a famous face. The right vip's are carefully chosen from our extensive portfolio: they embody your brand's philosophy from head to toe and speak to the desired target group.
MEDIA BUYING
AD CAMPAIGNS HAVE TO HAVE THE DESIRED INFLUENCE, AND NOT STRENGTHENING THE BRAND'S EGO
We make you visible:
we take care of the media shopping for you and have the resources to get the best deals with b2b and b2c medias for regular and exceptional ads, and in the best positions and handle the most interesting barter deals for you.

Our Works

PARADE works for brands in the fields of fashion, design, art and music. We offer our clients an array of different services, one of them being Lifestyle PR. This includes: press releases, editorial production, company visits, trade show support, consulting, VIP sponsoring, press mailings, evaluation, showroom space, and media cooperations. We also offer blow-the-line and classical marketing such as events, guerilla activities, and event sponsoring.

About us

Media Managers

Parade develops matching strategies to create brand identity and increase market values using profound analytical skills. Only after a careful analysis of the brand identity, its history and future ambitions, can we create the perfect pr package. The pr-oriented measures exclusively aim to support the targets of a specific brand.

Latest News

A VIP comes to visit

Giovanni Zarella came to visit our showroom.

Miss Annie

Read MissAnnie's latest post.

Wine time

We are happy to introduce one of our wine clients.

PressDays

A time to meet journalists and look at upcoming collections.

Never a bored moment

Need a break? Have a drink and read the latest magazines.

New friends

A chance to meet new people and make new connections.

Contact

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FOR ANY FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE, OR FILL OUT THE FORM:

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Klenzestrasse 51 80469 München
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+49 89 127 108 20 / 21

74 Mag

Burda Style

Verena

Fräulein

Schlossallee

Fit for Fun

Twitter

Brigitte von Boch

Brigitte MOM

Freundin

Wohnen&Garten

Joy

Jolie

In Touch Style

Madame

LR Magazine

Bild der Frau

Laviva.com

Joy.de

Maxi.de

Women's Health.de

Fernanda Brandao

Filippa Lagerback

Karen Webb

Linda Hesse

Ulla Ihm

Kitzbüheler Alpenrallye 2013

Facebook

Google Plus

Pinterest

Blog

Blog

Blog

Events

Events

Ronja Hilbig

Blog

Anna Ewelina

Blog

Blog

Blog

Alexander Klaws

Blog

Jolie

Gil Ofarim

Harbor

Die Aktuelle

Adnan Maral

Moments

Blog

Blog

Blog

Night Of The Jumps

Gentleman

Blog

Blog

Milena Miconi

Blog

Blog

Textil Wirtschaft

Blog

Stilo.es

Instagram

QMD

Diez Minutos

Norah Magazine

Natalia De Molina

Blog

Blog

Anna Safroncik

Blog

AR

Cristina Brondo

Facebook

Manuela Zero

Shopping Woman

Nail Pro

Raoul Bova

Blog

Blog

Ellen Hidding

Clara

Woman

Blog

Blog

Stilo

Diez Minutos

I wanna punk

Madame

shape.de

Michelle Hunziker

Vanessa Incontrada

Mujer Hoy

Glamour

Barbara Snellenburg

Facebook

Frau Von Heute

Grazia

Marina Graziani

Loredana Cannata

L-INK Magazine

Ella Hoy

Instagram

Tendencias

Instagram

Divinity

Itsrap

Andy Suryandi

Facebook

Blog

Blog

Little girl in big city

Trucsdemec.fr

Corina

Sous Award

Shoez

Schuhkurier

In Touch

GDS Opening Night

My Way

Blog

Shop Window at Piils Paris

Die Aktuelle

Blog

Joy

Facebook

Facebook

Facebook

Blog

Schuhmarkt

Salzburgerin

Schuhmarkt

Blog

Volle Kanne - Talkshow Zdf

Tu Style

Collezioni Accessori

Blog

Sportswear International

Schwulissimo West

Anna Ewelina

Press Day Paris

Blog

Petra

Blog

Press Day München

Blog

Press Day Milan

Joy

Für Sie

Harbor

Model Vita

In Touch Style

Blog

Karen Webb

Women´s Health

Montse Pla

Mujer De Hoy

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Blog

Blog

The Shoes

Aki Zaragoza

Twitter

Silma Lopez

Blog

Schuhverliebt

El Magazine de la Vanguardia

Schwulissimo

Glamour Sister

Il Sole 24 ore

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Press Day Muenchen FW15

Blog

Moda Glamour

Jürgen Vogel

DomiMagazine

Blogo Donna

Blog

Blog

Eleonora Sergio

Siameze Blog Fashion

Vogue Accessory

Die Aktuelle

Ombeline Blog Fashion

Very Good Lady

ViversanieBelli

Facebook

Instagram

Malatinta Magazine

Silma Lopez

Diez Minutos

El Blog De Silvia

Men's Health

Calcioweb.eu

Brunch Magazine

ASM Magazine

Jolie

Virginie Vassart

Fille a Maman

Important Part

Die Salzburgerin

Mucstyle.com

Sabrina

Avec Des Si

The Xed

ViviMilano

Camille Blog Mode

Nolwenn-C

Avec Des Si

Audrey Marianne

Moments

Facebook

Sofia Bruscoli

Gala

The F Word

Schuhmarkt

Meiningers Weinwelt

Diez Minutos

Ombeline Blog Model

Gala

Burda Style

The Shoes

Dame Skarlette

Katcherry

Facebook

Fiebre de Bolsos y Joyas

Elle

Twitter

Clara

Diez Minutos

Woman

mrsnoone.it

Burda Style

Nicolette Krebitz

Todaycamille.com

The New Cat In Town

Bild Der Frau - Online

Very Good Lady

Lemonde Des Petites

Important Part

Olivia Julietta

Annabelle

La Gazzetta dello Sport

sfilate.it

Tu Style

Love And Urban - Instagram

Style In Progress

1st-blue.com

Olivia Julietta - Instagram

Österreichische Textilzeitung Online

IMPRINT: PARADE DEUTSCHLAND UG (HAFTUNGSBESCHRÄNKT) - DE 284066866